Vision & Brand Alignment
A few things we’ve observed over the years is how often an executive doesn’t tap into the power of their unique voice and how often they’re not in alignment with their products, services and corporate vision.
Alignment with your vision is powerful. If you’ve ever watched Steve Jobs on stage, you’ll understand the power of alignment and the impact it can have on your business in the short and long term.
Can you be a visionary without having a vision? Can you have vision without being a visionary? If you have one, is it in alignment with the actions you and your team take regularly? What drove your decisions when you started and what drives your behavior today? Does your company make decisions that feed that vision? Think about it.
We don’t come in with magic wands and create a corporate vision with the wave of a hand, However, we do help you identify what that vision is or craft a new one if the old one is dead, tired or simply not working for you anymore.
Live it, breathe it, feel it, be it – make it your journey just as visionaries like Steve Jobs and Richard Branson have done with Apple and Virgin. Large or small, the same principles apply. People ‘feel’ whether your story is real. They can ‘feel’ whether you’re passionate about your story and they can ‘feel’ whether you’re in alignment – or not.