Below is a chat with Gary Vaynerchuk on LeWeb stage in Paris this past week. As passionate as ever, he takes over the interview, wanting to make sure he doesn’t leave the stage without the audience knowing that they ‘must do what they love.’

He touts that most people don’t although LeWeb audience seemed to respond differently than the typical yank crowd he’s more accustomed to addressing. While clearly this isn’t scalable, he says – answer every email, answer every direct message tweet. Not only scalable but highly inprobable once success really hits unless you give up ever seeing your child or a tree again. At some point, something has to give.

That said, what he’s talking about is the personal touch, the value of connecting with your audience and a large reason for his success. It’s not because he’s a master of wine above and beyond everyone else.

His success is because of his resilience, his determination, his ability to connect to the every day man – in their language and in a genuine way. he wears his immigrant status on his sleeve and as second and third generation Americans, we can still relate to that. Rags to riches and of course social media makes that reality more possible than ever. The second gold rush is in play.