Fortune’s Adam Lashinksy interviews Virgin America CEO David Cush, who discusses the innovative tools the carrier uses to expand its routes and please its customers.

Below, Virgin America vs. big U.S. carriers. In a second interview with David Cush, he says that in going up against U.S. airlines, they are competing on price, flights and routes. They’re not yet making money yet, but he says they hope to make a profit this year. The initial plan called for profitability in year three and it looks like they’re on target.