About Us  |  Philosophy

Our Philosophy


Did you know that of 500,000 U.S. launched businesses, half are gone within a year?

Within 5 years, 80% of remaining businesses fail. Within ten years, 96% are gone. Only 4% or 20,000 businesses survive and that’s in good economic times.

With those statistics, it’s no wonder it is so hard to stand out from the crowd, not just in the short term, but in a way that demonstrates to your target audience, that you’re in it for the long haul and will deliver consistently again and again.

In the past decade, Google has proven that it can make more money than its competitors by giving content and other services away for free. The “free” economy has changed the playing field and consumers are accustomed to receiving more “free” content, goods and services than anytime in history.

Successful open source solutions have proven that developers will create things for free because they want to make a difference in the world. And, as things become more and more open, consumers expect to find the content and products they’re interested in wherever they surf on the web, not behind a closed wall of an online retail outlet or publishing giant.

Millions of people on the net are deciding what kind of business you’re in whether you agree with them or not.  Evidence of The Long Tail is at play worldwide. Online conversations are occurring in the middle and at the end of that tail, all of which are shaping your brand and your customer’s behavior. 

We understand this paradigm shift and know that the way you think about markets, communications and customers needs to change as a result.  

While controlled gates and messages no longer works the way it did a decade ago, we don’t believe that going organic alone is sustainable without having a smart communications strategy in place.

If you are not actively, authentically and creatively participating in the myriad of conversations on the web, then how can you hope to build relationships and earn trust from your community?

Once we help you get aligned with your vision, we develop a strategy that helps you get focused so you’re not spending too much time in places where your customers are not. And, we help you get clued up on what matters to existing customers, prospects and other influencers who help shape your brand.

Why not focus on what you need to do to grow your business and let us do what we love most: taking your magic sauceTM to the world in a way that is memorable and engaging.


With over 25 years of experience in the industry, we are well connected inside and outside the industry. Whether it’s technology, entertainment, education, sustainability or advertising and innovation, we’ll help you open doors and craft your ‘song’ so you’re speaking their language when it matters most.

The web is turning our lives into an open, always on world– within these parameters, we believe in engaging with your customers and community in a way that is honest and responsible. We care about ethics and transparency.

Watch us in action on the ground, on the phone and behind a monitor and you’ll likely get dizzy from how energetic and efficient we are. Our energy is addictive, so jump on board and let us help you get to the next level.

While thinking out-of-the-box may be cliché and we assume you want everyone on your team to create “purple cows,” there’s often other skills required to move creativity to real innovation. We’re flexible, believe in trial-and-error, test out new ideas if the first round doesn’t work and are persistent until we find a creative solution that is effective.

Leading Edge
Leading edge means we don’t define ourselves in the way many communications consultancies do. We believe that the role of strategic communications in an ever growing Long Tail world means wearing multiple hats: from defining strategy, messaging and positioning to being a compelling storyteller and engaging with communities on and offline. And, it doesn’t stop there.

Passion & Drive
Read the testimonials and kudos – passion exudes from people about the magic we create. While having a smart exec at the helm and a stellar product may be half the winning formula, the magic sauce isn’t complete without a critical ingredient: passion, and we have plenty go around. Passion is what takes a compelling story and communicates it in a way that creates the sizzle you need for sustainable success.

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