The below video captures Clara Shih’s talk on the Facebook Era at BizTechDay in San Francisco this past weekend. She says, “understand your target market and do your social graph homework.” Key takeaways:

• She dives into connections online and what they mean, how to understand how Facebook and Twitter are changing people’s behavior, expectations, and relationships – and what that means for your business.

 Her insights unveil how real companies are succeeding at sourcing leads and engaging customers on Facebook.

She also addresses how you can do more with less, and how to better leverage the power of your networks to improve your productivity on and offline.