I no longer get pumped up about cool new social apps or drink the Silicon Valley coolaid – there’s just too much of it. When I learn about new products or services, these are my two go to questions: would I use this today and does this solve a real problem that I’ve had for awhile? When inTooch co-founder and CEO Julien Salanon gave me his pitch and suggested we work together, I was at first skeptical about their promise: to eliminate the business card problem. While it’s too early to tell since there are so many variables in this business not to mention human behavior, as a fellow entrepreneur, I couldn’t help but be intrigued by his idea. And besides, Julien has one of those personalities that is impossible not to like. He shared a story with me as we sipped tea at one of my favorite haunts in San Francisco’s SOMA. Nearly ten years ago, he was at an important conference and forgot his business cards and a result, important connections were lost. Over the last decade, he said that he tried several apps to solve this business-card issue, but none of them worked. They still don’t. Don’t even get me started with BUMP btw, an app that peer pressure forced me to download yet it only worked one out of ten times I tried it. And, frankly, the whole concept of crashing two phones together doesn’t quite gel with me. Julien said, “whenever I didn’t have a business card or they didn’t, I ended up calling the other person to leave my mobile number. And, that’s when I got the idea to enhance those natural connections with inTooch.” While I may not call every person I meet at a conference, when I do meet someone I want…

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