Rocketspace hosted a panel during Social Media Week San Francisco on Engaging Influencers. The panel discussed how to successfully engage influencers through social media. The session covered what a successful program looks like, how to plan, the role of authenticity, crowd-sourcing content, and advanced techniques for increasing reach and harnessing the power of influencers. On the panel included:

Chase McMichael, CEO  – @chasemcmichael

Mark Sackett, Founder and CEO Reflectur – @MarkESackett

Gregorgy Shove, Founder and CEO Halogen – @GregShove

Jeff Pester Co-Founder of Think Influence – @SocialMedia411 and @UniqueVisitor

Below is a sample of the panel in video (covers about a quarter of the talk):

footer creative commons