I had a chance to spend some time with the MashCast team at the 140 Conference this past week in LA. They refer to their video mashup as collaborative expression, a new category of communicating that allows for advanced levels of creative and collaborative interaction using video.

They can essentially drop photos into existing video templates or create new ones, updating statements or images daily depending on the situation.

Within a MashCast network, individual artists and businesses can own and manage exclusive online communities, giving them the power to connect their network to all social media outlets (i.e. Facebook, Twitter, YouTube, etc) for one-button-push, net-wide distribution of select content; grant varying levels of rights, roles and permissions to members; distribute content securely to their subscribers real-time or “on demand”; customize and segment content for targeted communications to different kinds of users. The result? The ability to “own the audience” while opening up new revenue streams for their brand.

A proprietary rich internet application allows subscribers and network operators to pass creative content—video, audio, animation—back and forth to each other over the MashCast network in real time.

Take a look at two personalized videos they did inserting my photo into a video – and this is just one small piece of what they’re capable of. You can also click play below.