I had an opportunity to chat with Azeem Azhar at LeWeb last week and get the latest demo of PeerIndex, which is a useful tool that tracks and measures people’s social and reputation capital online. They look at social signals from social media platforms people are actively using online, the primary one being Twitter, with tools like LinkedIn, Facebook, and others in line.

What’s interesting about their tool compared to others in the same category such as Klout for example, is their ability to drill down into specific areas of expertise. Focused on relevance, Azeem says, “it’s about understanding your personal brand and whether it’s developing in the right areas that matter to you. In other words, you could be increasing your score in one area, when your ‘real’ area of expertise is in something else.”

It’s a free tool today and since privacy matters to them, you can keep your PeerIndex profile private if you choose. Below is a short video clip of our exchange in the LeWeb Yahoo-sponsored blogger lounge.