Swagalogo I attended the Swagapalooza San Francisco event tonight, an event that is experimenting with viral media. The event attracted 75+ bloggers and tweeters in the areas of lifestyle, technology, social media, food and travel to San Francisco’s DNA Lounge in SOMA.

The companies ranged from Starbucks, Whiteyboard (yes, really), Equmen’s men’s underwear, Fotobabble’s talking photos and theHelmutLock to Joby’s Gorillapods and Bacon Hot Sauce.

It was clearly a strong consumer play and the audience was in stitches more than not, starting with a Guy Kawasaki amusing keynote at the start.

Below is video of Equmen’s Michael Flint telling us why their men’s underwear is the cat’s meow.

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