Below is Fotobabble’s CEO Kamal Shah on the Swagapalooza stage demoing the various use cases of talking photos, which can be created within seconds directly from your web browser or from your iPhone — and then quickly email to a friend, or upload to your Facebook or Twitter stream. In addition to using it for consumer use, Fotobabble can be used as a new social media marketing tool for brands.
Some of the tweeters I hung out with on-site included @baconhotsauce, @fogday, @lickmyspoon, @triplepundit, @maryvincent, @organicjar, @mfauscette, @Jeters, @cookingwithamy, @tomforemski, @scobelizer, @kshah, @fotobabble and the Swedes from Bambuser, who tout a streaming video product.
I attended the Swagapalooza San Francisco event tonight, an event that is experimenting with viral media. The event attracted 75+ bloggers and tweeters in the areas of lifestyle, technology, social media, food and travel to San Francisco’s DNA Lounge in SOMA.
The companies ranged from Starbucks, Whiteyboard (yes, really), Equmen’s men’s underwear, Fotobabble’s talking photos and theHelmutLock to Joby’s Gorillapods and Bacon Hot Sauce.
It was clearly a strong consumer play and the audience was in stitches more than not, starting with a Guy Kawasaki amusing keynote at the start.
Below is video of Equmen’s Michael Flint telling us why their men’s underwear is the cat’s meow.
I attended the Swagapalooza San Francisco event tonight, an event that is experimenting with viral media. The event attracted 75+ bloggers and tweeters in the areas of lifestyle, technology, social media, food and travel to San Francisco’s DNA Lounge in SOMA.
The companies ranged from Starbucks, Whiteyboard (yes, really), Equmen’s men’s underwear, Fotobabble’s talking photos and theHelmutLock to Joby’s Gorillapods and Bacon Hot Sauce.
It was clearly a strong consumer play and the audience was in stitches more than not, starting with a Guy Kawasaki amusing keynote at the start.
Below is video of Equmen’s Michael Flint telling us why their men’s underwear is the cat’s meow.
I attended the Swagapalooza San Francisco event tonight, an event that is experimenting with viral media. The event attracted 75+ bloggers and tweeters in the areas of lifestyle, technology, social media, food and travel to San Francisco’s DNA Lounge in SOMA.
The companies ranged from Starbucks, Whiteyboard (yes, really), Equmen’s men’s underwear, Fotobabble’s talking photos and theHelmutLock to Joby’s Gorillapods and Bacon Hot Sauce.
It was clearly a strong consumer play and the audience was in stitches more than not, starting with a Guy Kawasaki amusing keynote at the start.
Below is video of Equmen’s Michael Flint telling us why their men’s underwear is the cat’s meow.
In the massive quest for all things authentic by the western world, director/producer Bob Hurst talks about his motivation and inspiration behind an upcoming independent film called Joan Dark, slated to be released in 2011.
The storyline is of a woman engineer who spent two cycles in Iraq, was in a fire fight and while she was down there, accidentally killed children. She comes back to her mid-western American town and re-emerges as a knight. In tilting wind mills, her mission is to spread “good in the world,” albeit with an arrogant personality.
An interview with Hurst below at this year’s SXSW.
Features are like sex, you make one mistake and you to support it for life. Dave McClure and Eric Ries chat with some SXSWers this past week in Austin at Max’s Wine Bar in Austin about the lean start-up philosophy, which they empahsize, doesn’t mean being ‘cheap.’
Key tips from today’s SXSW panel on making online video viral.
1. Surprise and add elements of the unexpected, i.e., granny beating up a robber, Cookie Monster eating or saying something unusual, different colors, sounds, tempos.
2. Remember that it’s all about building an audience, not just uploading content. Building a subscriber base is key – the community aspect is more important than most people think or pay attention to. Encourage people to create new content around your content – it gets viewers excited and allows them to participate.
3. Embed, embed, embed. If people can’t easily embed your video across multiple platforms, it’s going to be that much harder to spread virally. People want to be able to grab a video and point to it right away, whether that’s a URL link OR an easy embed into their blog or other sites. Make it easy for people to capture it and distribution.
4. Metadata – make sure you create good titles and relevant tagging. Don’t try to game the system or trick people by false tagging – it only pisses people off. Use unique titles and tailor your titles for your audience. In other words, you could have the same video on Vimeo as you do on YouTube or a blog, but you may choose to create different titles for each of them because your audience may differ in each place.
5. Distribute in multiple formats and be platform agnostic.
One other thing to note was on curation. Sure, you can create great content and have the best tagging and titles in your category, but another effective way to build an audience is to be a great curator of other people’s content. There is increasingly so much content in so many categories on the web. Why not provide a great service by making it easier for your audience to find what is most relevant and interesting to them?
Below is the panel playing with the audience at the end of the session. For giggles:
Michael Highland gives us a glimpse of his world growing up with video games and how for him, video games ARE his reality. I saw this as part of a mind consciousness seminar I attended about a week ago in Los Angeles.
Rigidity versus fluidity versus integration of the mind and what constitutes a healthy mind. What moves us towards consciousness? What can we do? Daniel Siegel continues to talk about what he learned from writing his book Mindsight, which just came out.
